Pragma GroupPragma Group
Since 1993 ↓

33 years
on the road.

From in-store marketing in Beirut to four countries and a live map of the market. Scroll to drive the road with us.

33+years
10,000+jobs in the field
200+clients
4countries
Promoters in yellow Lipton T-shirts beside a branded jeep with a giant can on its roof
Starbucks-branded tuk-tuk coffee cart outside a shopping mall
KitKat promoters in red costumes at a launch stand inside a mall
Visitors in front of a Picon food truck at a night-time Ramadan activation
Puck promoters in aprons beside a Puck-branded tuk-tuk
Four promoters in blue vests handing out branded bags on a city street
Maggi soup tasting stand with promoters cooking for passers-by
Carefree promoters in pink vests with branded bags at a mall entrance
Families at long tables in a decorated seasonal souk
Women holding Maggi signs at an in-store Maggi cooking event
Beirut

It started in the shops.

Outdoor and in-store marketing for food and consumer brands. In the aisles, on the streets, in front of shoppers every day.

Kiri in-store kitchen counter with a chef serving shoppers
Along the way

Wherever people are.

Tap a place to look out of the window.

Halabi promoters and a giant nut-pack mascot sampling on the street
The work widened

Every job taught us the trade.

Mapping reports ran for Philip Morris International, Henkel, Nestlé, Transmed and Golden Food long before Trade Map.

Street vendors seated at a sales gathering in a traditional hall
Jordan

A second country.

Our second branch opens. Same target, same ambition.

Iraq

Further east.

Operations extend to Iraq as the group keeps growing.

Syria

Four countries.

Pragma starts in Syria. Trade Map field visits begin in Baghdad and Damascus, with Jordan to follow.

Trade Map, live

The road, mapped.

19,242 outlets in Lebanon, visited and classified.

What we learned on the road, turned into software, kept current by the same people.

Trade Map street map with mapped outlets in Sin El Fil, Bourj Hammoud and Dekwaneh

Shown here: outlets mapped in Sin El Fil, Bourj Hammoud and Dekwaneh, on the edge of Beirut. Trade Map covers 19,242 outlets across Lebanon.

Kiri in-store kitchen counter with a chef serving shoppers Halabi promoters and a giant nut-pack mascot sampling on the street Puck promoter offering cheese samples to a shopper in a supermarket Children in a classroom with two biscuit mascots during a school visit Beachgoers tasting Starbucks drinks from promoters with backpack dispensers Plein Soleil promoters handing out samples to office staff Guests at round tables during an iftar dinner in a stone-vaulted hall Street vendors seated at a sales gathering in a traditional hall Crash cover report chart comparing Afia oil availability across outlets Puck promoter offering cheese samples to a shopper in a supermarket Field auditor recording shelf data on a tablet in a supermarket Trade Map mapping screen listing outlets beside a map of Lebanon Field auditor recording shelf data on a tablet in a supermarket
BeirutAmmanBaghdadDamascus
Trade Map street map with mapped outlets in Sin El Fil, Bourj Hammoud and Dekwaneh Field auditor recording shelf data on a tablet in a supermarket Street vendors seated at a sales gathering in a traditional hall Beachgoers tasting Starbucks drinks from promoters with backpack dispensers
1993
33+years in the field
10,000+jobs completed
200+clients served
19,242outlets mapped

200+ brands have ridden with us.

These are the logos we have on file. The full list is longer.
Postcards from the road

What clients say.

“They have never failed to deliver. The team is very professional and very flexible.”
Rachel Adaime, Business Manager, Fattal GroupRachel AdaimeBusiness Manager, Fattal Group
“The result was impressive and up to our expectations. The staff is professional, serious and practical.”
Carlos Melki, Team Leader, United Foods Co.Carlos MelkiTeam Leader, United Foods Co.
Be on the groundOur own trained teams, from promoters to supervisors.
Measure what happenedEvery activity comes back as a record.
Build from what we learnField knowledge becomes method, and method becomes tools.
Who's on the road

The people behind the wheel.

Two generations of the same family, and the crew that keeps the road moving.

Adnan Hammoura, CEO and founder of Pragma Group
Behind the wheel since 1993

Adnan Hammoura

Founder

Founded Pragma in 1993. Known across the market as its “Mokhtar”.

Hussein Hammoura, co-founder of Pragma Group
Built Trade Map · 2025

Hussein Hammoura

General Manager

Created and led Trade Map, the digital census of Lebanon’s retail market.

Next stop:
your brand.

What do you need?
Where?
info@pragmagrouplb.com+961 1 547 334Galaxy Complex, Block B, Floor 3, Galerie Semaan, Beirut, Lebanon LB · JO · IQ · SY · since 1993